Sunday, October 18, 2015

TO THE PLAYERS

TO PLAYERS WHO SIGNED PLAYERS AGREEMENT:

Last week, a new pad was introduced at the Stu Sells that had directional fabric, to prove a point that directional fabrics take away from the spirit of the game. The “Blackhead” brushes by our competitor were not only able to manipulate rocks far beyond reasonable expectations of a rock’s natural path, but they also damaged the ice to such an extent as to make it almost impossible to give opposing players the ability to make shots. These “Blackhead” brushes were NEVER intended to be sold.

Players using “Blackhead” brushes were asked to not use these brushes by the players at that event. Their response was that if they had to remove them from the game, then Hardline teams had to stop using the icePad fabric.  Hardline teams, after receiving significant pressure from all the other players, agreed that the “Blackhead” brush has no place in the game, and agreed to these demands, for the good of the game.

Since then, a player-driven agreement was sent for teams to sign, restricting directional fabric for use in games from the WCT and Grand Slams. Top teams signed the agreement, including Hardline teams.  The player agreement clearly states no single manufacturer or supplier is being targeted.  So then why was an ultimatum given to ONLY our Hardline teams not to play with the icePad cover as recently as this weekend?   Somehow, the icePad has also been targeted for having directional fabric. The fabric on the icePad is NOT a directional fabric. Hardline does not know how many times we can repeat the same thing. THE ICEPAD DOES NOT HAVE DIRECTIONAL FABRIC!

We believe you signed this player agreement and were misled into believing the icePad cover falls into the category of restricted fabrics, a self imposed “rule” by players.  The fabric on the icePad fabric has been used for the last 3 years at ALL levels of play.  It is not “new” fabric. 

This player agreement is a knee-jerk reaction to restrict directional fabric and we agree that directional fabric should be outlawed as we stated previously.  But the underlying intention is a blatant attempt by one of our competitors to discredit us due to an erosion in their market share. Some players have refused to sign the agreement for the simple reason of not knowing what they are signing. What is directional fabric?  Other teams have refused to sign the agreement understanding the baseless nature of an attack towards Hardline.  Other players, namely Hardline teams, signed the agreement so as to not be open to criticism by their peers. This is pure bullying by certain non-Hardline players towards Hardline players. Either stop using the icePad or "be looked down upon". 

There are too many questions to be answered before a proper decision can be made.  There has been no due process.   The Hardline icePad has been essentially found guilty without due process.  Why is that? 

The Hardline icePad cover has been played at all levels of play, from recreational to elite level, the last 3 years. Never once has there been a complaint. The “Blackhead” brush was used at one WCT event. After the first day, the number of complaints was staggering. All players were against this brush. How can one compare one established product which has never had a complaint in 4 years to another brush that was introduced and HAD COMPLAINTS FROM THE MOMENT IT WAS USED?

TO THE PLAYERS: We believe you have been misled into believing the icePad fabric belongs on the same restricted list as the “Blackhead’ brush. We ask you to remove this restriction on the icePad, and start asking questions to those responsible, and know all the facts. The integrity of due process, and your own integrity, should not be compromised.


At Hardline, our integrity, and our reputation, as well as every Hardline athlete, from Pro, to 1st year curler, will not be compromised by the few who have a secret agenda. The truth about corporate bullying will come out shortly. Anybody who has ever seen, bought, played against an icePad knows the players assertions about directional fabric on the icePad are baseless and without merit. It is up to you to know that you have every right to leave your name on the list, as long as you are informed about what you signed. Integrity of the game, as well as your own integrity, are both at stake. We ask you to do the right thing – remove any restriction on the icePad.  

Thursday, October 15, 2015

HARDLINE CURLING PRESS RELEASE - OCTOBER 15TH, 2015

Since 2010, Hardline Curling has been in business to serve the curling community and provide curlers with the most innovative curling equipment. In 2012 we introduced the icePad, considered by many the most technologically advanced curling brush ever invented. Before we started selling the icePad in 2012, Hardline Curling submitted it to Curling Canada for testing to get approval. Every year since, we have co-operated with Curling Canada to have the icePad tested, and never once, has there been any negative feedback concerning directional-fabric or ice damage. In the last four years, the icePad has been played with at all Curling Canada and World Curling Federation events including the Canada Cup, Scotties, Brier and World men’s/mixed fours/mixed doubles/seniors. Never once have there been any negative comments about ice damage or directional-fabric issues. The icePad has been using the same fabric since 2013.

Since 2012, thousands of recreational and elite level curlers have chosen to play with and enjoy the many benefits of the icePad. In 2014, two high profile elite teams – Mike McEwen and Reid Carruthers – chose the icePad and both teams had highly successful seasons. Since then, dozens of other elite teams have chosen to play with the icePad and even more teams have approached us for sponsorship. All icePad players have raved about the effectiveness of the icePad.

In recent weeks there has been an elite-level-player movement to remove so-called “directional-fabric” brushes from the elite-level of play only, including, unfairly, the icePad. Some claim that with the power of elite-level sweepers, they have the ability to direct the curling stone, or control it like a “joystick.” This group has brought some unwarranted claims that anyone playing with the icePad has an unfair advantage.

First, we strongly disagree that the icePad cover has directional-fabric. Our fabric is diamond-shaped and not uni-directional. Second, we further disagree with the term “unfair advantage.” “Unfair” would indicate that the icePad is not playing within the rules of curling, which is not true!  “Unfair” would mean that not everyone could play with it when, in fact, the icePad is available for anyone to use and play with.  However, if one chooses not to play with it that is their choice.

Part of this player movement is to enact regulations on what brush fabrics are acceptable. Since there are no regulations for fabrics currently in place, and the icePad was approved for play based on today’s rules on equipment, how can anyone claim our fabric is unfair? The icePad DOES NOT damage or alter the ice in a significant way! In fact, one of our primary marketing messages for years has been that OUR COVERS DAMAGE THE ICE LESS than any of the other fabrics currently on the market.

At the last WCT event in Toronto, a few select teams came out with an extremely abrasive directional fabric that damaged the ice to the extent that opposing players were unable to make shots. We believe that this abrasive brush went against the rules of curling and was used only to try and prove a point against Hardline Curling and the icePad.  From the Curling Canada Rules for General Play for the 2014-2018 season, from article 15, section 1: “A player shall not use footwear or equipment that may damage or affect the playing quality of the ice surface.” This is exactly what this new fabric did and therefore IT SHOULD HAVE BEEN DEEMED ILLEGAL and been removed from play.

Hardline Curling believes that all of this trumped-up controversy has been engineered by a small group of players, acting on behalf of their equipment supplier in order to stop the loss of its market share to Hardline. This is nothing other than corporate bullying. We believe that the laws of this country afford us the right to compete in a fair and open marketplace. In fact, Hardline loves competition. We believe that if equipment companies have the innovative ideas to put out equipment that stays within the scope of the rules, then this can only help grow the sport. Since the 1990's, there have been two major changes in brush technology: the introduction of the oval swivel head brush and the icePad.

If it was felt that the icePad provided an unfair advantage, why were these issues not brought up in the last three years when the icePad has been on tour? Why was this not brought up during the off-season in order to give suppliers a fair chance to adhere to acceptable standards to the elite players? Why should Hardline have to incur extra costs to supply our players with replacements when we have done absolutely nothing wrong? WHY DID CERTAIN TEAMS ON THE CURL CANADA LETTER APPROACH US FOR SPONSORSHIP THIS PAST SUMMER IF THEY THOUGHT THAT THE ICEPAD WAS AN ISSUE?

We are in full agreement that “directional-fabric” brushes to control stones have no place in the game of curling at the elite level. We believe that the WCF should hire an independent organization that has no affiliations with any equipment supplier. Parameters should be set as to what is and is not acceptable. Equipment suppliers should be allowed to be present for all testing. Equipment suppliers should be given access to all data acquired during testing. We want any future rule changes to be fair with no bias towards one supplier over another.

This has been a huge distraction to all elite teams, but especially to our Hardline teams who have taken unwarranted criticism when they have done absolutely nothing wrong within the current rules of play.  To question the integrity of Hardline athletes who use the icePad is totally unacceptable.

Hardline also wishes to clarify the fact that the icePad is still approved at all levels of play, whether you are a club curler, Junior, Senior, Master and at all Provincial, National and World events.

Hardline Curling has received tremendous support over the last few difficult days. The support is very much appreciated, and the vast majority of curlers can see exactly what is happening here.



Archie Manavian
Hardline Curling, President
514-249-5258
877-908-4273

Monday, October 12, 2015

WEEK # 8 UPDATE - McEWEN WINS IN TORONTO!

The top men's teams were in Toronto for the Stu Sells Toronto Tankard, including defending champions Reid Carruthers.  Also in the top field were Gushue, Howard, Jacobs, Shuster, Edin and McEwen.
There were several hard fought games, and after an A semis final loss, McEwen qualified for playoffs through the B event.  In the C event, Gushue and Carruthers fought through and qualified for playoffs.
In the end, McEwen defeated Glenn Howard in the finals by a score of 5-1.  A great 2nd win of the season for Team McEwen.

In Edmonton, the DHD Classic was played, with several top ranked teams from Western Canada, including Steve Laycock, Charley Thomas, and Kevin Koe.  Both Laycock and Thomas reached the playoffs, with Thomas losing in the quarters, and Laycock reaching the semi finals before losing to eventual winner Kevin Koe.

On the ladies side, the Stu Sells Toronto featured several Hardline teams, with Jacqueline Harrison and Theresa Breen both qualifying for playoffs but both losing in the quarterfinals.

In Calgary, one of the top women's events was played - the Curlers Corner Autumn Gold Classic and featured several top women's teams including Homan, Jones, and Hardline's Chelsea Carey and Tracy Fleury.  Both Carey and Fleury qualified for playoffs with Fleury going perfect 4-0 in the round robin, while Carey fought hard through the C event to qualify.  Fleury lost to a strong Homan team in the quarterfinals, while Chelsea Carey made it to the finals defeating Michele Jaeggi and Val Sweeting to reach the finals, before losing to Rachel Homan.  This makes back to back runner up finishes for Chelsea Carey's team!

Over in Switzerland, at the Women's Masters Basel, Team Silvana Tirinzoni continued their strong play this season, qualifying A side for playoffs, and defeating Hanah Fleming and Binia Feltscher to reach the finals against Anna Sidorova of Russia.  With a 6-4 lead in the 8th end, Sidorova made an incredible shot to score 3 and win the game 7-6.  A tough loss for Tirinzoni, but a fantastic weekend and the great play continues.

In St Paul MN, Team Courtney George reached the semi finals of the St Paul Cashspiel!  Nice playing!

In BC, Team Tyler Tardi continues their great play by winning the Abbotsford Junior Cashspiel! They are definitely a force to be reckoned with!


Hardline WIN Count after Week # 8:  15

Brad Gushue – Stu Sells Oakville
Silvana Tirinzoni – GSOC Tour Challenge Tier 1
Kerri Einarson – GSOC Tour Challenge Tier 2
Jacqueline Harrison – OCT Oakville Fall Classic
Brad Gushue – AMJ Campbell Shorty Jenkins Classic
Shaun Meachem – HDF Insurance Shootout
Dean Joanisse – Cloverdale Cashspiel
Mike McEwen - Point Optical Curling Classic
Allison Flaxey - KW Fall Curling Classic
Michelle Monford - Mother Club Curling Classic
Theresa Breen - Appleton Rum Cashspiel
Tyler Tardi - Anita Cochrane Memorial Junior Cash
Brad Gushue - Swiss Cup Basel
Mike McEwen - Stu Sells Toronto
Tyler Tardi - Abbotsford Junior Cashspiel

WEEK # 7 UPDATE - GUSHUE WINS IN BASEL!

One of the men's events on the WCT in week # 7 was the Swiss Cup Basel, and several top world men's teams were in the field including Murdoch, Brewster, Ulsrud, Casey, Kauste and Gushue.  
After losing their first game of the event, Gushue went on 8-0 run and won the event for their 3rd win of the year to go along with two finals.

In Vernon BC, Team Dean Joanisse continued their great start to the season with a finals result in the Prestige Hotels and Resorts Curling Classic. Joanisse had wins against Canadian champions Pat Simmons and BC champs Jim Cotter also.   In the rematch in the finals against Pat Simmons took the title over Joanisse.  Keep up the great play Team Joanisse!

On the women's side in the same event, Team Chelsea Carey continued their great play of late earning a finals result, losing to Stefanie Lawton of Saskatchewan.  Another Hardline team, Team Kerri Einarson, also finished with a semi-finals results.  Congrats ladies!

Hardline WIN Count after Week # 7:  13

Brad Gushue – Stu Sells Oakville
Silvana Tirinzoni – GSOC Tour Challenge Tier 1
Kerri Einarson – GSOC Tour Challenge Tier 2
Jacqueline Harrison – OCT Oakville Fall Classic
Brad Gushue – AMJ Campbell Shorty Jenkins Classic
Shaun Meachem – HDF Insurance Shootout
Dean Joanisse – Cloverdale Cashspiel
Mike McEwen - Point Optical Curling Classic
Allison Flaxey - KW Fall Curling Classic
Michelle Monford - Mother Club Curling Classic
Theresa Breen - Appleton Rum Cashspiel
Tyler Tardi - Anita Cochrane Memorial Junior Cash
Brad Gushue - Swiss Cup Basel